Comments on: Web annoyances http://www.jimcarson.com/2005/web-annoyances/ Wed, 08 Feb 2012 07:17:03 +0000 hourly 1 http://wordpress.org/?v=3.4-alpha-19841 By: Lisahttp://www.jimcarson.com/2005/web-annoyances/comment-page-1/#comment-1954 Lisa Wed, 11 May 2005 15:46:57 +0000 http://www.jimcarson.com/2005/web-annoyances/#comment-1954 Hopefully, you don't get any of those java messages when attempting to get to my blog. :)I'm annoyed by the create account prompts, especially when just trying to read news websites, usually local papers. It drives me insane, really.BTW, you said "serendipitous". LOL Hopefully, you don’t get any of those java messages when attempting to get to my blog. :)

I’m annoyed by the create account prompts, especially when just trying to read news websites, usually local papers. It drives me insane, really.

BTW, you said “serendipitous”. LOL

]]> By: tedderhttp://www.jimcarson.com/2005/web-annoyances/comment-page-1/#comment-1953 tedder Sun, 08 May 2005 00:48:43 +0000 http://www.jimcarson.com/2005/web-annoyances/#comment-1953 It's all been downhill since zombo.com. It’s all been downhill since zombo.com.

]]> By: woodstockhttp://www.jimcarson.com/2005/web-annoyances/comment-page-1/#comment-1952 woodstock Sat, 07 May 2005 16:54:37 +0000 http://www.jimcarson.com/2005/web-annoyances/#comment-1952 Any web site that will not sell to you without creating a profile suffers from the gravest of all design and information architecture mistakes: it puts the needs of the people who own the site before the needs of the people who will be using the site. Yes, great, I understand that you want me to create a profile and forget to opt-out of your sale mailings, but is frustrating me so much that I won't ever come back, and will possibly abandon my intial purchase (and then bad mouth you in my blog [wink]), a risk you're willing to take to get my data?The best solution I've seen to this is the shopping cart that gives you the option of logging back into an existing account or checking out as a "guest," and in the final step of the guest checkout procedure asking you if you want to save your information as a profile. Most of the time a shopper will say yes to that and you've achieved the marketing goal that the kludgy "you must create a profile to buy" approach shoots for and misses horribly. Any web site that will not sell to you without creating a profile suffers from the gravest of all design and information architecture mistakes: it puts the needs of the people who own the site before the needs of the people who will be using the site. Yes, great, I understand that you want me to create a profile and forget to opt-out of your sale mailings, but is frustrating me so much that I won’t ever come back, and will possibly abandon my intial purchase (and then bad mouth you in my blog [wink]), a risk you’re willing to take to get my data?

The best solution I’ve seen to this is the shopping cart that gives you the option of logging back into an existing account or checking out as a “guest,” and in the final step of the guest checkout procedure asking you if you want to save your information as a profile. Most of the time a shopper will say yes to that and you’ve achieved the marketing goal that the kludgy “you must create a profile to buy” approach shoots for and misses horribly.

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