Coca Cola announced a mid-calorie cola named C2, ostensibly to compete with Pepsi "Edge" and billed as a solution to the low-carb dieters who have been marooned on the distant asteroid where Diet Coke is unavailable. The timing of this is funny because I just finished reading Max(x) Barry's
Syrup, which spoofs marketing in the consumer beverage market (e.g., the protagonist's first idea is FUKK cola in a black can, aimed at Gen-Xers), and
Jennifer Government, which is the capitalist's paradise view of the future.
22:19 -- I was thinking about the silliness of this "half Coke" this evening.... the press has slyly portrayed Coke as something of a health food when, in fact, if you gave it up, you'd save quite a few calories. So, along the lines of "Coke is Good Food," here are some suggested avenues for them to explore:
Coke with Calcium -- Hey, if you don't drink milk, avoid cheese, hate yogurt, and don't like the smell of your breath after eating sardines with bones, just try New CoCa -- get it, the chemical symbol for Calcium? It might help build healthy bones. From the makers of calcium-fortified frozen concentrated orange juice. (That's Coca-Cola, aka "Minutemaid" bubba!)
Crystal Coke -- contains bleaching agents that remove stains from all those years of colas, coffee, and chocolate. No, we're not copying Pepsi again. Stop laughing at us -- Douglas Daft (ed -- sorry, couldn't resist.)
Cokuprofin -- because sometimes the only things that will get rid of a bad headache are caffeine and an analgesic. (Or a good romp in the hay.... and that's unfortunately not always an option, especially at the office.)
22:19 -- I was thinking about the silliness of this "half Coke" this evening.... the press has slyly portrayed Coke as something of a health food when, in fact, if you gave it up, you'd save quite a few calories. So, along the lines of "Coke is Good Food," here are some suggested avenues for them to explore:
.