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My favorite pop-up

"Futurama" informs us that, a thousand years from now, advertisements will be beamed into a sleeping person's dreams.
Fry:"That's awful! It's like brainwashing."
Leela:"Didn't you have ads in the 20th century?"
Fry"Not in our dreams! Only on TV and radio. And in magazines. And movies. And at ballgames. And on buses. And milk cartons. And t-shirts. And bananas. And written on the sky. But not in dreams! No sirree!"
I have to admit I don't watch much TV anymore and I employ at least three methods of blocking online advertisements. They're usually effective, however as is the case with spam, ads are a moving target. Fortunately, there are a few really great ones out there. Here's one of them, from modernhumorist.com, offering their seminars:



First reaction was laughter. Second was "holy shit, they finally identified my demographic." Third reaction was to get a screen capture.

It does bother me that we swim in ads, and I'm only more aware of it now that my kids can read. Just this week while standing in line at Fred Meyer, my daughter was asking me about the headlines on the supermarket tabloids. I'm not sure how I can explain Bat Boy and the other things to a five year old.

3 Comments:
Debbie wrote on (August 15, 2003 7:24 PM)

Bat boy is so cool if you meet him. He's not at all what you'd expect from one of those hollywood types. He's very down to earth, which is a little ironic when you think about the fact that he has wings.

Sean wrote on (August 18, 2003 11:47 AM)

If you think that's scary, there's currently directional speaker technology available that allows a soundburst to be sent to a specific person which no one else can hear. Highly directional speaker cones allow you to aim at a specific 6" x 6" target. Originally designed as a non-lethal riot control device to incapacitate unruly spectators, advertisers have started funding R&D to develop targeted advertising.

Test subjects have reported that listening to a directional speaker broadcast is like "someone inside my head is talking to me".

carson wrote on (August 19, 2003 6:14 AM)

Costco used to have large flat-screen monitors playing Costco commercials while you were standing in line to checkout. The speaker cones were oriented such that you were bombarded with sound until you were actually writing a check. It was creepy, and fortunately went away as silently as it came.

The other one was more benign -- the Museum of FLight (www.museumofflight.org) has an excellent Pete Conrad exhibit tucked into a rather cramped room on the bottom level. They use the speaker cones to present several different programs side by side. At first, it's a little creepy, but it does work well in preventing the whole exhibit from being a cacophony of narrative.

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